Lawson’s Coffee Roasters

Duration: Four weeks
Instructor: Caleb Heisey

Lawson’s Coffee Roasters draws inspiration from classic diners, paying homage to their timeless appeal, which is evident in copywriting and design choices, featuring nostalgic references and a welcoming tone. With a limited color palette, clip-art-inspired illustrations, and vintage typography, the brand’s design mirrors quintessential diner aesthetics, from placemats to diner signage. Reflecting the founder’s connection to diners, Lawson’s Coffee Roasters evokes nostalgia and comfort, inviting customers on a delightful journey down memory lane while enjoying their favorite coffee creations.

Sideshow Dips

Duration: One week
Instructor: Caleb Heisey

Sideshow Dips isn’t just about flavors; it’s a visual spectacle that pays homage to the captivating allure of Carnival Sideshow signage. The design choices are a vibrant nod to the whimsical and eccentric aesthetic of traditional sideshow banners and signage. The rich, circus-inspired visuals are a testament to the boldness and uniqueness of each flavor. It’s not just about dipping into delicious flavors; it’s about stepping into a visually thrilling world that sets the stage for a culinary adventure.